
We are ThisNotThat, a creative marketing agency based in London and working worldwide. We partner with B2B and B2C clients across a range of sectors, creating exceptional work that emerges, grows, and transfroms brands.
Services
Branding
Branding
Branding
Website Design
Website Design
Website Design
OOH Advertising
OOH Advertising
OOH Advertising
Video Production
Video Production
Video Production
Content Marketing
Content Marketing
Content Marketing
ABM Strategy
ABM Strategy
ABM Strategy
Channel Marketing
Channel Marketing
Channel Marketing
Consultancy & Growth
Consultancy & Growth
Consultancy & Growth
Our approach
At ThisNotThat, we embody the transformative power of creativity, harmoniously blended with strategic thinking. Ideas are only as strong as the strategy behind them, and strategy is only effective when brought to life with creativity.
We take great pride in our meticulous attention to detail and uncompromising standards. Taking the time to ask the right questions, listen closely, and fully understand our clients and their goals, we create a strong foundation on which to build brilliant work that performs where it matters most.
At ThisNotThat, we embody the transformative power of creativity, harmoniously blended with strategic thinking. Ideas are only as strong as the strategy behind them, and strategy is only effective when brought to life with creativity.
We take great pride in our meticulous attention to detail and uncompromising standards. Taking the time to ask the right questions, listen closely, and fully understand our clients and their goals, we create a strong foundation on which to build brilliant work that performs where it matters most.



our values
01. Exceptional Work
02. Collaboration
03. The North Star
At the heart of our agency is integrity, it guides every decision we make and every action we take. From this foundation comes an uncompromising commitment to high standards and meticulous attention to detail. We never deliver sub-par work; everything we create must be something we are proud of and that brings lasting value to our clients. For us, “exceptional” means not only fulfilling ourselves creatively, but driving results that meet and exceed our clients goals.
Our creative energy is driven by a desire for innovative solutions and bold ideas. We believe the best work comes from a tapestry of people- each bringing unique viewpoints, skills, and experiences. At ThisNotThat, we foster a culture of true teamwork, where every idea is heard and every contribution matters. By collaborating with each other and with our clients we ensure that the end result is stronger, smarter, and more impactful.
Everything we do is guided by our pursuit of a clear North Star. Everyone should have one- that ultimate goal that keeps you focused, motivated, and moving forward. For us at ThisNotThat, our North Star is producing the best work of our lives: work that fulfills us creatively, brings our team together, and reflects the passion we put into every project. Chasing our North Star not only drives us to achieve our goals, but also ensures our clients benefit from that ambition. In turn, our clients recieve work that isn’t just good, but remarkable, meaningful, and effective.
01. Exceptional Work
02. Collaboration
03. The North Star
At the heart of our agency is integrity, it guides every decision we make and every action we take. From this foundation comes an uncompromising commitment to high standards and meticulous attention to detail. We never deliver sub-par work; everything we create must be something we are proud of and that brings lasting value to our clients. For us, “exceptional” means not only fulfilling ourselves creatively, but driving results that meet and exceed our clients goals.
Our creative energy is driven by a desire for innovative solutions and bold ideas. We believe the best work comes from a tapestry of people- each bringing unique viewpoints, skills, and experiences. At ThisNotThat, we foster a culture of true teamwork, where every idea is heard and every contribution matters. By collaborating with each other and with our clients we ensure that the end result is stronger, smarter, and more impactful.
Everything we do is guided by our pursuit of a clear North Star. Everyone should have one- that ultimate goal that keeps you focused, motivated, and moving forward. For us at ThisNotThat, our North Star is producing the best work of our lives: work that fulfills us creatively, brings our team together, and reflects the passion we put into every project. Chasing our North Star not only drives us to achieve our goals, but also ensures our clients benefit from that ambition. In turn, our clients recieve work that isn’t just good, but remarkable, meaningful, and effective.
01. Exceptional Work
02. Collaboration
03. The North Star
At the heart of our agency is integrity, it guides every decision we make and every action we take. From this foundation comes an uncompromising commitment to high standards and meticulous attention to detail. We never deliver sub-par work; everything we create must be something we are proud of and that brings lasting value to our clients. For us, “exceptional” means not only fulfilling ourselves creatively, but driving results that meet and exceed our clients goals.
Our creative energy is driven by a desire for innovative solutions and bold ideas. We believe the best work comes from a tapestry of people- each bringing unique viewpoints, skills, and experiences. At ThisNotThat, we foster a culture of true teamwork, where every idea is heard and every contribution matters. By collaborating with each other and with our clients we ensure that the end result is stronger, smarter, and more impactful.
Everything we do is guided by our pursuit of a clear North Star. Everyone should have one- that ultimate goal that keeps you focused, motivated, and moving forward. For us at ThisNotThat, our North Star is producing the best work of our lives: work that fulfills us creatively, brings our team together, and reflects the passion we put into every project. Chasing our North Star not only drives us to achieve our goals, but also ensures our clients benefit from that ambition. In turn, our clients recieve work that isn’t just good, but remarkable, meaningful, and effective.
01. Exceptional Work
02. Collaboration
03. The North Star
At the heart of our agency is integrity, it guides every decision we make and every action we take. From this foundation comes an uncompromising commitment to high standards and meticulous attention to detail. We never deliver sub-par work; everything we create must be something we are proud of and that brings lasting value to our clients. For us, “exceptional” means not only fulfilling ourselves creatively, but driving results that meet and exceed our clients goals.
Our creative energy is driven by a desire for innovative solutions and bold ideas. We believe the best work comes from a tapestry of people- each bringing unique viewpoints, skills, and experiences. At ThisNotThat, we foster a culture of true teamwork, where every idea is heard and every contribution matters. By collaborating with each other and with our clients we ensure that the end result is stronger, smarter, and more impactful.
Everything we do is guided by our pursuit of a clear North Star. Everyone should have one- that ultimate goal that keeps you focused, motivated, and moving forward. For us at ThisNotThat, our North Star is producing the best work of our lives: work that fulfills us creatively, brings our team together, and reflects the passion we put into every project. Chasing our North Star not only drives us to achieve our goals, but also ensures our clients benefit from that ambition. In turn, our clients recieve work that isn’t just good, but remarkable, meaningful, and effective.